CONTENT: THE VALUE EQUATION

Jeremy will discuss the long term trends set to impact the value of content and the industry's ability to maintain a virtuous circle of investment, creativity and reward.  He will look at the changes in technology and consumer demand that are enhancing the value of content, and will identify the external forces which pose a significant threat.  Set in this context, Jeremy will also touch on Sky's fundamental belief in the value of content, and about the central role quality content plays in the company's relationship with its customers.