On the heels of box office hit Avatar, TV programmers, producers and set manufacturers have announced their big leap into 3D broadcasting this year. Our special focus on 3D will take an in-depth look at today's "it" technology, exploring the new players and proposed channels as well as the impact on television production and post-production.

Is the production community ready for 3D? Does 3D just mean sports and movies? Should advertisers also take note?