The WSJ calls Gerd "one of the leading Media Futurists in the world". He is widely known for his books "The Future of Music", "Music2.0" and "The End of Control".

Gerd work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising and Communications, and he is considered a leading expert and influencer. His keynotes are renowned for a hard-hitting and provocative yet inspiring and motivational style; with over 300 engagements in 28 countries during the past 6 years Gerd's clients include Nokia, Google, Sony/BMG, ITV, the BBC, Orange, Deutsche Telekom, DDB, NSN and many others. Gerd is a fellow of the Royal Society for the Arts (London), and resides in Basel, Switzerland.