Andrew has over twenty years experience working with brands and is the founder of branded content consultancy contentworx, specialising in developing content marketing strategies. He has worked on several high profile branded content campaigns during this time and is pushing the boundaries in this area. He is managing director of the Branded Content Marketing Association or BCMA which is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries. He has been instrumental in developing the Branded content evaluation system (Bces) which is set to become the industry standard.

Company profile

The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australasia and the US.

The BCMA is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.