Alison divides her time between running the BCMA, Branded Content Marketing Association and consulting for a variety of agencies, brands and not for profit organisations. Her background encompasses a variety of marketing roles from sponsorship of the British Pavilion at the Cannes Film Festival to cause related promotional activity for a wide range of FMCG clients in conjunction with the International Red Cross. She has developed branded entertainment partnerships for luxury brands and not for profit organizations and works to connect people and ideas in a multitude of ways. She spends her spare time making assemblage boxes and promoting antisomnambulist activities!

Company profile

The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australasia and the US. The BCMA is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.