With an undergraduate Science Po degree in International Economy and a masters degree in Audiovisual communication law in Paris I, Catherine Krokos Leroy works entirely in advertising: First in New Business Development for  advertising agencies DDB and Ogilvy, before joining BETC Euro RSCG and subsequently DDB Paris in a Management function. In 2003, she creates her own agency which is at the origin of the first mobile series in France. Early 2009, she joins Banijay Entertainment as Head of Branded Entertainment to develop new contents, new media and new financing.

Company Profile

Banijay was created in January 2008, by a team of experienced professionals lead by Stéphane Courbit and powerful private investors. Our goal is to build through acquisitions of key local producers a worldwide leading brand in the production of creative television and digital entertainment content. Banijay is active today in Spain (Cuarzo Producciones), Russia (Intelegencia), Germany (Brainpool), Northern European Countries (Nordisk TV), the UK (Zig Zag Productions), the USA (Angel City Factory), and in France through four French production companies (Air Productions, Depeche Prod, JES prod, ALJ Production)